P2Sample Launches P2Solo DIY Sample Tool

In the US, technology-driven sample provider P2Sample has launched a DIY sample tool called P2Solo, giving users full access to the firm's tech platform.

P2Sample boasts an active panel of more than 40 million members worldwide. Clients can use fifty standard qualifications and hundreds of additional parameters to source appropriate respondents for any type of study, from ad hocs to in-home usage tests and trackers.

The new P2Solo tool allows users to manage projects through the firm's platform: they can enter their project specifications, manage budgets by setting their desired CPIs, or run complete projects on their own. Respondents can be targeted using P2Sample's profiles containing hundreds of behavioral and demographic variables; and filtered using the company's AI-driven fraud mitigation solution. In addition, the firm provides access to its project managers and round-the-clock monitoring system.

CEO Mathijs de Jong (pictured) comments: 'We have named it P2Solo because it is so simple to use and there is no need to wait for us to greenlight a project. These are the same powerful tools that we use ourselves at P2Sample. For those who like a do-it-yourself approach, without sacrifices, P2Solo is the perfect, balanced solution'.

Web site: www.p2sample.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.