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MSG Adds to Data and List Enhancement Suite

June 20 2018

In Philadelphia, sampling, technology and solutions provider Marketing Systems Group (MSG) has launched Elevate, a telephone number screening process designed to improve the efficiency of landline 'phone files.

MSG Adds to Data and List Enhancement SuiteMSG provides full service qual and quant global sampling and MR intelligence, including location of hard-to-reach respondents and a range of expert services including an automated feedback and panel management platform and a 'state-of-the-art' predictive dialing telephony system.

Elevate, which works with both client provided lists and randomly generated samples, joins a suite of data and list enhancement services offered by the firm. These include CellWINS, which spots inactive mobile numbers in a list; Geocoding, which adds latitude, longitude and census geography to a set of postal addresses; Forward Match which adds name and phone number to a set of postal addresses, and Reverse Match which does the converse; and a number of other data appending tools.

SVP Jeff Palish says the latest addition answers frequent requests for a fast, inexpensive and accurate real-time screening process. He comments: 'Turnaround time will be same day or next depending on file size. Elevate reduces time spent dialing nonproductive landline telephone numbers and pre-identifies landline numbers ported to cell. It is extremely accurate and to top it off, it's TCPA compliant!'

Web site: www.m-s-g.com .

All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.

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