Manchester, UK-based consumer insight agency Join the Dots has promoted MD Quentin Ashby to the role of Chief Executive Officer, while Sales and Marketing Director Graeme Lawrence becomes Chief Client Officer. The firm has also appointed Phil Andrews as a non-executive Board member.
Join the Dots, which wasacquired by its senior management team last year and also has offices in New York and Singapore, combines primary research with psychology, behavioural economics and consumer trend data. It also sets up and manages online communities, and last year launched a dedicated qualitative research unit called Spirit.
Ashby joined in 2002, having previously worked at B&MR as Business Development Director and as an Associate Director at SGA. Lawrence has been with the firm since 2006, before which he served as Head of Consumer Sales at Harris Interactive, and took over from Ashby as Business Development Director at B&MR. Earlier, he was an Associate Director at BJM Research.
Andrews joins the Board with 30 years of experience, including work as COO of marcoms group and ORC International-owner Engine. Earlier, he co-founded customer engagement agency Partners Andrews Aldridge (later sold to Engine) and he was MD of integrated agency Arc Group, having begun his career at Wunderman.
Commenting on Andrews' appointment, Ashby said: 'We have engaged Phil for his track record and wealth of industry expertise. His experience of growing consultancy and agency businesses is second to none and he will be an invaluable addition to our Board as we look forward to the next phase of growth'.
Web site: www.jointhedotsmr.com .