In the US, automated mobile marketing platform Advangelists has launched a tool called LIFE (Lifetime In Full Effect), to provide advertisers with a 'true' way to measure and monitor the lifecycle of an ad.
The new solution gives advertisers new metrics around the lifecycle of their campaigns, and greater visibility into and control of the way users engage with their content. LIFE enables a deeper understanding of the time it takes to serve and render an ad; the total time an ad displays on screen; and the time it takes for a user to click, close, visit the digital presence and finally visit the physical location.
CTO Lokesh Mehta explains: 'LIFE is optimized for Mobile. LIFE is scalable, easily integrated and can be distributed across the entire mobile ad ecosystem. Furthermore, LIFE metrics are collected in real-time and provide self and manual optimization triggers for enhanced performance'.
Web site: www.advangelists.com .