Catalina Launches Shopper Engagement Approach

US-based Catalina has launched an approach called buyR³Science, combining proprietary real-time shopper data with analytical expertise to enhance awareness of and the performance of brands. Marta Cyhan has been promoted to Chief Marketing Officer and will drive the new offer.

Catalina personalizes the consumer's path to purchase through mobile, online and in-store networks powered by a database of consumer purchase behavior that dates back more than 35 years. The firm's new buyR³Science approach provides a suite of solutions which aim to drive action through buyer intelligence that engages shoppers during their entire brand journey.

Cyhan (pictured) joined Catalina in May 2017 as Head of Marketing. Her background includes over twenty years of experience working for brands like Kellogg as VP, Marketing; Avon as a Senior Marketing Advisor to the company's President of North America; and most recently as CMO & EVP/Strategy & Entertainment Partnerships at brand experience and activation agency MAC Presents.

David Glogoff, Chief Legal Officer, comments: 'Catalina has deep expertise working with some of the world's leading retailers, consumer packaged goods companies and marketing agencies. So does Marta. That's why her perspective is invaluable as we continue to innovate across the company, and double down on our commitment to provide our clients with an unparalleled level of hypertargeting in an increasingly cluttered ad world'.

Web site: www.catalina.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.