US-based ad and brand communication research specialist Ameritest has promoted Abigail Hollister to the role of company President.
Founded in 1989, Ameritest has developed proprietary methods for evaluating ad effectiveness, covering TV, web, print, radio, package, out-of-home and early phase testing, as well as 'brandscape' and storyboard development. Hollister (pictured) joined fourteen years ago as Director of Client Services and more recently served as VP of Client Services. She began her career as a Research Analyst at Catalina Research Solutions, before moving to Millward Brown as Associate Research Executive.
In her new role, Hollister will lead strategic planning discussions and continue to drive research innovation. Founder Chuck Young comments: 'Abby brings creative insights and an energetic service perspective to her new leadership role. With her deep understanding of the intellectual underpinnings of our business, Abby has a clear-eyed vision of how our advertising and brand research consultancy will continue to grow and adapt to the rapidly evolving world of communications and the changing needs of our clients'.
Web site: www.ameritest.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.