Indian Office for Mobile Measurement Firm Adjust

Berlin-based mobile measurement provider Adjust is expanding operations to India with the opening of a new office in Mumbai, and has appointed Ashwiny Thapliyal to lead the regional team.

Adjust provides analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, and partners with platforms including Facebook, Google, Snap, Twitter and others. The firm has more than 20,000 apps as customers and says it is 'the only attribution company to meet stringent EU privacy standards'.

The firm says the latest move reflects remarkable growth in India's mobile advertising industry, and follows hot on the heels of its expansion in China, Japan and South Korea. The Mumbai office will initially focus on supporting customers in gaming, ecommerce and travel, before expanding to other vertical segments.

Thapliyal brings more than a decade of local and international ad tech experience to the role, having worked at Tune, Komli and InMobi. He will combine expansion of the customer base in India with working closely alongside existing clients.

Co-founder and CEO Christian Henschel notes: 'With the Indian advertising industry experiencing explosive growth, India was a natural fit for our next geographic expansion. Opening our office at such a dynamic time, we are thrilled to help our local clients succeed by offering best-in-class support and ongoing education'.

Adjust has thirteen international offices, including New York and Beijing, and is online at www.adjust.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.