TVSquared Latin America Opens in Miami

Scottish ad measurement and optimization firm TVSquared has opened an office in Miami, from where it will provide support to its Latin American clients.

TVSquared's Advantage platform brings same-day campaign measurement and ad optimisation to the global TV industry, working with more than 700 brands across more than 70 markets. Already with offices in Edinburgh, London, New York and Los Angeles, last November the firm acquired German television ad tracking specialist wywy for an undisclosed amount. More recently, it raised $8m in expansion, and opened an office in Sydney, Australia.

Commenting on the launch of TVSquared Latin America, the firm's founder and CEO Calum Smeaton (pictured) said: 'Our Latin American customer base is spearheading the use of TV for performance - leveraging the channel as a primary driver of immediate, digital response. Through our ADvantage platform, these brands and agencies are now measuring and optimising TV just like digital.'

Web site: www.tvsquared.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.