Kantar Firm Supports Blockchain Influencer Solution

Kantar Media CIC (KMCIC), a competitive intelligence specialist within the global group, has partnered in China with social media influencer search engine Robin8, to offer enhanced profiling of key opinion leaders (KOL) in the country and combat its massive fake data problem.

Robin8 uses AI and natural language processing technology to profile, rank and match people based on their social media data. Its Profile Management EcoSystem (PMES) was developed to fight against fake data as a problem for advertisers, allowing influencers to add their profile data to a blockchain public ledger where it is verified by Robin8. This will now be embedded into KMIC's automated social media insight, performance tracking and marketing tool Cooperator XI, with ongoing KOL activity also recorded on the blockchain.

Coolio Yang (pictured), CEO of KMCIC, comments: 'KOL profiling and the evaluation of the KOL's performance are still two big challenges for the industry. We believe Robin8's blockchain solution will revolutionize China's influencer marketing industry'.

Web sites: www.robin8.com and www.kantarmedia.com.cn .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.