Talkwalker Upgrades Analytics with 'AI Engine'

Social media monitoring and analytics platform Talkwalker has launched an 'AI Engine', further automating the analytics process and allowing users 'more time to focus on insights, and generating impactful results for their business'.

The firm plans to use the Engine as the core of a suite of AI-powered features, integrating its broad data coverage with leading edge deep learning methods. Key features include Custom AI Models, allowing users to create 'clean, high-quality data projects with minimal effort'; AI-Powered Sentiment, using natural language processing to interpret human emotions, 'as well as types of irony and sarcasm', into tangible, measurable metrics - with an average 90% accuracy; and Visual Insights, using proprietary image recognition technology to search and compare social media images with over 30,000 brand logos and the firm's extensive product, scene and object database.

CEO Americas Todd Grossman (pictured) says the firm has been investing heavily in AI for more than three years, with an ever expanding team of in-house data scientists developing proprietary technologies, and comments: 'This enables us to make the AI experience smoother and more intuitive for our customers, ensuring that any Talkwalker user is able to use the full potential of AI, regardless of technical knowledge'.

Talkwalker has offices in New York, Luxembourg, San Francisco, and Frankfurt, and is on the web at www.talkwalker.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.