In New York, consumer intelligence firm Simmons Research has hired Dana Sergenian, formerly of media groups Hearst and Condé Nast, as Head of Brand Sales.
Most recently, She led the East Coast team at enterprise location-based insights and ad tech company Gimbal, and before that she worked in leadership roles at Marie Claire Magazine, within Hearst Media Group. Earlier in her career she spent more than fourteen years at Condé, Nast Media Group, working on a number of its premier brands across print, digital and consumer activation events.
The firm says Sergenian and her team will play a critical role in in the growth of its emerging revenue as well as new product development based on client needs. CEO Andrew Feigenson comments: 'For a long time, brands have used Simmons to help create the personas and segmentations that drive their marketing programs. As we invest in responsive data and artificial intelligence, our interface with these brands has become more direct and personal. Dana brings the right kind of leadership to make this happen'.
Web site: www.simmonsresearch.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.