In the US, real-time television ad measurement company iSpot.tv has received $30m in Series C funding, which it will use for continued product innovation and to expand its sales operations.
iSpot's proprietary platform provides a complete view of TV ad activity across national, local and OTT services, enabling brands to measure attention to ad creative and connect ad exposures to business outcomes. With data from more than nine million smart TV devices, insights from the iSpot platform are used for validating TV impressions, measuring creative, correlating exposure rates to digital actions and sales lift, as well as predicting how best to reach actual customers.
New funding was led by Insight Venture Partners and Madrona Venture Group, and brings the total investment in the company to $57.8m since its launch in 2012. According to iSpot founder and CEO Sean Muller (pictured): 'We have entered a new era of TV advertising measurement that looks a lot more like digital, except on a medium not hampered by digital's fraud challenges. The most important thing isn't exactly how a TV ad gets on a screen or what program or service it runs against. What matters most is which factors are driving actions from customers. We're helping brands take ownership of these insights to make greater impact on their business'.
Web site: www.ispot.tv .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.