WPP ad network J. Walter Thompson (JWT) has launched a boutique marketing agency called MiNY, offering services to help brands position themselves, uncover creative solutions from fact-based data, and execute creative campaigns.
With access to the JWT network across more than 200 offices, MiNY (which stands for 'Made in New York') will work with clients in the beauty, fashion and luxury sectors, to 'uncover cultural, human and brand truths and bring big ideas to life'. As well as research and analytics, the agency provides an innovation lab for new product design and development, shopper / retail marketing expertise, and branding / celebrity endorsement.
MiNY will be led by CEO Ignasi Puig (pictured), a co-founder of Spain-based creative agency SCPF, which was acquired by WPP in 2000. Commenting on the launch, Puig said: 'Our mission is to help clients find the spark that ignites change and inspires innovative ideas. MiNY functions like a small and nimble start-up but at the same time is able to tap into the data, research, digital and talent resources of the global JWT network'.
Web sites: www.jwt.com and www.miny.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.