NEC Debuts BI Analytics Signage Platform for Retailers

In the US, digital signage provider NEC Display Solutions of America, has launched a business intelligence analytics platform called NEC ALP, to help retailers deliver 'impactful' content to engage customers.

Through a new back-end architecture, the NEC Analytics Learning Platform (ALP) combines the company's video analytics with its digital signage expertise, to deliver real-time content and data measurement. Using facial detection, non-identifying demographic data such as age and gender are fed into a locally-based computing appliance, which then triggers the appropriate content to be shown.

Data is then delivered into the cloud where big data analytics will provide retailers with insights such as impact on sales from content, demographics and audience traffic, overall engagement with customers, and which content triggered the most positive customer experiences. This capability enables retailers to deliver the right message or content to the audience through an understanding of who the customer is and which piece of content was most successful in creating a 'meaningful engagement'.

Richard Ventura (pictured), VP of Strategy, comments: 'With NEC ALP, we're giving retailers the ability to provide customers with a personalized experience through real-time, relevant content triggered by demographic data such as age and location. This also provides retailers with valuable insights on the impact their content has, creating more opportunities for consumer engagement, which is invaluable to growing their business.'

Web site: www.necdisplay.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.