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Bretcha and Luck 'to Lead ESOMAR in 2019-20'

November 2 2018

Stop Press: Reports suggest Netquest's Joaquim Bretcha will serve as President of ESOMAR for the years 2019-20, and WIRe founder and growth hacker / consultant Kristin Luck as its Vice President.

Kristin Luck and Joaquim BretchaBretcha, who has has served on the ESOMAR Council for more than seven years, is an Economist from the Universitat Autònoma de Barcelona (UAB) and holds a degree in Business from the IESE. He is responsible for the International Business Unit at Netquest. Luck, a three-time successful entrepreneur, was previously President and CMO of US-based quant MR tech firm Decipher, and founded her consultancy the Luck Collective in 2015. She founded women's non-profit MR networking group WIRe as long ago as 2007.

The association's officials serve for two year periods, ie in this case January 2019 to December 2020.

More on this story in Monday's DRNO, including details of the other elected members, but by way of a snapshot of what to expect from the new President, here's a summary from his web site:

I believe our two biggest challenges are to grow and further diversify our ESOMAR community, and to continually adapt our professional paragon to the demands of digital societies particularly those of ethics and personal privacy. The main pillars that will support us through these challenges are our Code of Conduct and self-regulation capabilities, our knowledge creation and exchange and the appropriate business facilitator approach to allow the Insights profession to stay relevant.

With that respect, the three key priorities I want to push forward are:

  1. Helping current ESOMAR members to adapt to, and make the most of the opportunities brought by, this exponentially changing Insights ecosystem.
  2. Attracting more tech-driven and analytical emerging players. We all share the same objective, so we need to be much more integrated and complementary to one another under a unifying code of ethics.
  3. Elevating our profession and being the strong voice threefold: to stay ahead of the game for legislation, to get a seat at the C-suite table and to increase our attractiveness among future researchers joining our profession.

DRNO congratulates you both!

Web site: www.esomar.org .

All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.

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