In the UK, cross-industry standards body JICWEBS (the Joint Industry Committee for Web Standards) has hired Jules Kendrick as its first Chief Executive Officer.
JICWEBS was formed by trade bodies the Association of Online Publishers (AOP), IAB UK, News Media Association, ISBA and the IPA, to define best practice and standards for online ad trading. The organisation is partnering with US-based TAG (the Trustworthy Accountability Group) to adopt the TAG 'Certified Against Fraud' programme in the UK from 1st January 2019.
Kendrick (pictured) joins with a background in the commercial, technology and media sectors. Most recently, she worked for publisher Business Insider as Client Director, UK & EMEA, having previously been Commercial Director at IDG. Earlier, she worked at Amazon as a senior strategic partnerships developer, and she was Commercial Director at Mumsnet.com.
In her new role, Kendrick will further develop JICWEBS' relationship with TAG, to tackle ad fraud in the US and UK, while defining standards and best practice for digital advertising. She joins next Monday, shortly before the departure of Executive Chairman Richard Foan, who is leaving at the end of 2018. Paul Bainsfair, Director General of IPA, comments: 'I am certain Jules is the right person to lead JICWEBS and to continue to deliver the confidence in the UK's digital marketplace that advertisers demand'.
Web site: www.jicwebs.org .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.