Radisich Promoted to President at MarketCast

Los Angeles-based consumer insights firm MarketCast has appointed company veteran Jeremy Radisich as its new President, adding responsibility for the firm's Franchise & Content Strategy unit (FCS) to his existing oversight of its Campaign Analytics group.

MarketCast LLC was established in 1988 and provides research-based consulting, testing, and benchmarking services for the global entertainment industry, via offices in Los Angeles, New York City, Boston, Indianapolis and London. Along with sister companies Insight Strategy Group, Fizziology, and Turnkey Intelligence, MarketCast is a business unit of MarketCast Group, itself owned by NYC private equity firm Kohlberg & Company.

The Campaign Analytics group provides iterative testing and benchmarking services to help develop worldwide marketing campaigns for premium film, TV and streaming content; while FCS offers data-driven research solutions across the content lifecycle for clients across theatrical, interactive gaming and streaming.

Radisich (pictured) joined the firm in 1999, and has helped to expand its client roster 'from a handful of domestic US movie studios to dozens of the most influential content creators and distributors in the world', according to the firm. MarketCast Group CEO Henry Shapiro comments: 'Jeremy brings decades of passion and experience to this expanded role. Combining Campaign Analytics and FCS under a single management structure makes a ton of sense, especially since so much of MarketCast's work involves franchises that don't exist just as a single viewing occasion, but are nurtured and managed across all forms of consumer experiences, from movies to theme parks to episodic TV and streaming to video games, and beyond'.

Radisich himself comments: 'For years our marketing-oriented Campaign Analytics and strategy-focused FCS divisions have worked alongside each other - but in my new position I'm happy to be able to work directly with the fantastic analysts and researchers who make up the FCS team'.

Web site: www.mcast.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.