Research Now SSI has partnered with mobile research tech firm RealityMine to introduce a solution called SamplePlus Meter, which combines passively measured data from online web, app and search behavior with panel data and integrated third-party datasets.
RealityMine's meter technology passively monitors activity from personal computers, tablets and smartphones with the participant's permission, while Research Now SSI's dataset comprises around 60 million people globally and a library of more than 2,700 profile attributes. The new SamplePlus Meter brings together information about actual digital interactions with opted-in panel data, providing marketers, brand advertisers and agencies with a tool to identify specific audiences and understand customer touchpoints along the path to purchase. The solutions give access to audience selection and near-real-time feedback, through behavioral data including web and app usage such as social media and commerce sites, search terms, in-app media and Amazon eCommerce activity, including purchases.
Jared Schiers (pictured), SVP of Product Development, explains: 'Our partnership with RealityMine expands our ability to provide reliable high-quality data to marketers and advertisers so they can understand where and how consumers search. Armed with this information, they'll know the consumer's path to purchase and can refine their audience identification'.
Web sites: www.researchnow.com and www.realitymine.com . t firm Infutor has acquired marketing intelligence and automation provider Ruf Strategic Solutions, for an undisclosed sum.
Kansas City-based Ruf provides consumer insights and analytic tools to help marketers engage their audiences, drive conversions and maximize marketing ROI. Its solutions integrate, automate and optimize clients' big data, and its expertise focuses on delivering measurable marketing intelligence.
Through the deal, Ruf's suite of consumer analytics, featuring thousands of consumer lifestyles and audience segments, will be combined with Infutor's real-time identities and attribute-driven profiles to offer marketers a deeper understanding of their consumers. Gary Walter, CEO of Infutor, says that adding Ruf's talent and technology to the Infutor team and solution will enable his firm to deliver more actionable intelligence and value for current and future clients.
The combined team will continue to grow its operational footprint in Kansas City, Chicago, Florida and Costa Rica. Jake Ruf (pictured), CFO and CMO of the acquired company, adds: 'Our combined solutions will enable delivery of robust consumer insight, enhance our marketers' reach and improve omnichannel engagement through comprehensive data solutions for every step of the customer journey. Our synergies bring together critical consumer identities and real-time marketing intelligence - both of which are imperative to being successful in today's fast paced omnichannel marketing disciplines'.
Web sites: www.infutor.com and www.ruf.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.