Research Now SSI has partnered with mobile research tech firm RealityMine to introduce a solution called SamplePlus Meter, which combines passively measured data from online web, app and search behavior with panel data and integrated third-party datasets.
RealityMine's meter technology passively monitors activity from personal computers, tablets and smartphones with the participant's permission, while Research Now SSI's dataset comprises around 60 million people globally and a library of more than 2,700 profile attributes. The new SamplePlus Meter brings together information about actual digital interactions with opted-in panel data, providing marketers, brand advertisers and agencies with a tool to identify specific audiences and understand customer touchpoints along the path to purchase. The solutions give access to audience selection and near-real-time feedback, through behavioral data including web and app usage such as social media and commerce sites, search terms, in-app media and Amazon eCommerce activity, including purchases.
Jared Schiers (pictured), SVP of Product Development, explains: 'Our partnership with RealityMine expands our ability to provide reliable high-quality data to marketers and advertisers so they can understand where and how consumers search. Armed with this information, they'll know the consumer's path to purchase and can refine their audience identification'.
Web sites: www.researchnow.com and www.realitymine.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.