Vidoomy Launches Contextual Video Targeting

In Spain, video ad platform Vidoomy has launched a feature which allows clients to target campaigns at appropriate moments.

Launched in Madrid last year and with a presence in Columbia and Argentina, Vidoomy develops solutions to enable advertisers to reach their target audience using specific segments such as age, gender, career, country, region, city and interests. Its new feature, Contextual Video Targeting, shows ads related to the content the user is reading or the content of the video the user is watching.

According to CEO Marcos Cuesta (pictured): 'We are clear that the key to success for any advertiser is to be able to impact the right user at the right time, which is why we have developed this new technology and we are completely confident that this new product will increase the profitability of all the campaigns of our advertisers'.

Web site: www.vidoomy.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.