Kraft Heinz's Burgos Moves to Supply Side at Collage

US-based Collage Group has appointed former Kraft Heinz researcher David Burgos to lead its custom insights business as Senior Director, Consumer Insights.

Collage was founded in 2009 and offers proprietary syndicated research, category level insights and market intelligence tools. Products include insights and strategy networks Latinum, focusing on multicultural consumers, and genYZ, focusing on millennials and gen-Z'ers; as well as custom research and consulting services.

Burgos led the Cultural Strategy Practice at Kantar for more than eleven years, working at Millward Brown, TNS and KantarFutures, before moving to the Kraft Heinz Company to oversee Consumer Insights and Strategy for brands including Kraft, Philadelphia and Taco Bell. A former Navy Officer with an MBA from Esan University in Peru, he is a past recipient of the ARF's Great Mind Award for contribution to the MR industry, and WPP's Atticus Award for global achievement in Consumer Insights.

Collage CEO David Wellisch says, 'I am excited to welcome David to the Collage Group family. His deep and rich research background and passion for the intersection between culture, consumer insights, and brand strategy is a perfect fit with Collage's mission'.

The firm is on the web at www.collagegroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.