UK broadcaster Channel 4 has launched an ad solution called Dynamic TV, to enable potentially thousands of variations of data-driven creative to be served across big screen devices such as smart TVs, as well as on mobile and desktop VoD platforms.
Developed in partnership with online video analytics tech developer Innovid, the new Dynamic TV solution will allow users to tap into first-party data from Channel 4's more than eighteen million registered viewers to deliver bespoke ads based on location, weather, time of day, date and demographics. Tal Chalozin, CTO and co-founder of Innovid, says the new offer will bring more relevancy to UK viewers.
Dynamic TV is a new addition to the channel's '4Sales' suite of interactive video ad formats. David Amodio, Digital and Creative Leader, 4Sales states: 'Dynamic TV is undoubtedly one of the most exciting ad products we've been able to launch at Channel 4. We've seen an increased demand from clients and agency partners for big screen inventory and the fact that we're now able to deliver data informed creative across these platforms adds a layer of relevance that's previously been restricted to desktop and mobile platforms'.
Web sites: www.chanel4.com and www.innovid.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas.