Merkle Names Asia Pacific Growth Officer

Data-driven performance marketing agency Merkle has named Ted Bray Growth Officer for the Asia Pacific region.

Owned by Dentsu Aegis, Merkle uses its skills in technology and analytics to understand consumers and drive people-based marketing strategies. Bray (pictured) has more than twenty years' experience working in global enterprise sales and marketing in the APAC region. He joined the firm in 2016 as VP, Global Partnerships, expanding its alliances with key partners. Earlier, he held senior positions at Oracle Marketing Cloud, Virtual Hold Technology and Genesys.

In his new role, Bray will be responsible for continued growth in the Asia Pacific region, working alongside Chief Growth Officer Hap Brakeley and APAC President Z Shen. The latter comments: 'Ted is uniquely positioned to provide the sales and channel partner leadership that we need in Asia Pacific as Merkle continues to expand our global footprint. We see a great opportunity to bring Merkle's data-led, people-based marketing capabilities to Asian markets and to create value for clients by working closely with other Dentsu Aegis Network resources'.

Web site: www.merkleinc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.