SRAX Launches Share Buyer Behavior Unit

In the US, marketing and data technology company SRAX has launched an investor relations division, to uncover buyer behavior and trends for issuers of publicly traded stocks.

SRAX offers technology which analyses data to reveal brands' core consumers and their characteristics across marketing channels, including blockchain ID graph technology platform BIGtoken, which powers a consumer-managed data marketplace. The company works mostly in the CPG, automotive, sports and lifestyle verticals, and its SRAX Shopper division targets shoppers visiting advertisers' key retailers, building consumer IDs across social media and shopping data and tracking online to off-line conversion.

The new SRAX IR division aims to understand share buyers' behavior from the data sets of publicly traded companies, enabling them to launch programs that engage existing shareholders and trading desks, investor events, or at home - on both desktop and mobile. It can also track ROI from investor relations programs; provide investor relations firms with access to list analysis; and convert real-time conference visitor data into targeted cross-channel ads.

CEO Christopher Miglino comments: 'SRAX IR is an exciting new vertical designed to assist publicly traded companies with understanding their shareholder base behavior. Understanding who is buying and selling a company's stock and having the ability to communicate with those investors is an essential tool for every publicly traded company'.

Web site: www.srax.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.