In the US, online sampling specialist SoapBoxSample has hired five individuals from outside the MR sector, to strengthen its focus on specific verticals, while promoting two members of its team. The firm has also launched a bi-monthly survey of cannabis users called CANNApinion Poll.
SoapBoxSample is the online sampling division of data collection firm ISA, itself owned by Lieberman Research Worldwide, and offers opt-in panels, social media and live sample, with its proprietary MySoapBox panel providing access to members who participate in custom multi-part online communities. Sally DeLuca, an expert in cannabis products and patient advocacy, joins as Account Manager, after working in sales and patient coordination at medical advocacy brand CannaKids, and most recently guiding patients in product purchases at Woodland Hills Treatment Center. In her new role, she will help support the growth of the new CANNApinion Poll.
Marisa Morgan joins as Senior Sales Executive with four years of media sales experience, and a background in automotive and QSR. She most recently served as Senior Account Executive with media and entertainment company Entercom , before which she worked for database management solutions firm Valid USA as Client Development Director. Paul Dawson joins the firm's development team from worker feedback specialist Labor Voices, where he built survey solutions to work in developing countries; SEO and digital optimization specialist Rosa Gomez, has joined as an Estimating & Vendor Relations Associate; and Kiera Sheppard takes up the post of Sales & Marketing Administrative Assistant.
In addition, James Gray has been promoted to CTO of the group's community insight platform icanmakeitbetter, having spent the past more than twenty years developing tech solutions across medicine, finance, education and now business intelligence. Kealan Crowley, who has been with the ISA family of companies for over seven years, has been promoted to Account Manager.
COO Jacqueline Rosales (pictured) comments: 'We are beyond thrilled to welcome new team members with vast professional experience outside of research. Our team will benefit from fresh perspectives and our clients will benefit by having greater access to forward-thinking thought partners who understand the verticals they operate in'.
Web site: www.soapboxsample.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.