Kantar Consulting CEO Takes Reins at Geometry

Beth Ann Kaminkow, CEO of Kantar Consulting Americas, is moving across to WPP-owned sister agency Geometry as Global Chief Executive. She joins at the beginning of next month and replaces Steve Harding, who has decided to leave the business.

Geometry's core services include omni-channel shopper marketing, shopper relationship marketing, and promotional and trade marketing. In addition, the business has strategic consultancies called Geometry Intelligence, offering retail analytics to influence purchase behaviour; and Geometry Labs, which tests shopper experiences. As well as the Kantar Consulting role, Kaminkow (pictured) worked previously as Global CEO of WPP's brand strategy division Kantar Vermeer.

Harding joined WPP fourteen years ago and led the merger of OgilvyAction, G2 and JWTAction to form Geometry. WPP CEO Mark Read comments: 'Since Geometry was formed in 2013, Steve has led the company with passion and determination. I would like to thank him for his stewardship of the business, and for the central role he played in combining three separate entities to create a world leader in its field. Beth Ann has done an exceptional job at Kantar Consulting and I am delighted that she will be taking up the CEO role at Geometry. It's a real testament to the strength of our network and the talent we have across the business'.

Web site: www.wpp.com and www.geometry.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.