Insight exchange and sample management platform Cint has created a global enterprise solutions team, focusing on clients with 'advanced, high value and technology-led requirements'. Greg Dunbar will lead it, as EVP of Enterprise, joined by Mike Misel as SVP of Enterprise for the Americas.
Cint's platform is built to enhance sample procurement, sample fulfillment and panel management functions, and is based around its Insight Exchange panel marketplace, connecting marketers and researchers to over 1,500 panel providers worldwide. The company notes an increasing demand for more sophisticated and integrated platform solutions for two groups: larger established businesses and 'newer, hyper-growth and technology-driven companies'. The new team addresses their needs, complementing Cint's efforts to scale its platform and infrastructure via initiatives such as Access Enterprise.
Dunbar says of the news: 'Any businesses seeking to successfully transform and capitalize on the rapid changes we are seeing in consumer behavior will require a partner with both the right technology and the expertise and infrastructure to support a successful implementation. Cint has this capability, knowledge and experience, and we are doubling down on scaling that to benefit more of our valued customers'.
Ten-year company veteran and COO Richard Thornton adds: 'With the pace of change increasing, there is a trend towards building strategic partnerships with technology vendors like Cint to accelerate innovation cycles within a business. Today's announcement is a part of a wider investment to support our customers on this journey'.
In the second half of last year the company strengthened its New York and San Francisco Teams, then boosted its technology and product teams with the promotion of Stefan Hök to Chief Product Officer, and the appointment of Daniel Hecker as SVP of Products.
The firm's home page is at www.cint.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.