In the US, consumer specialist MSW Research has launched a fully-automated DIY platform called Insight Rabbit, through which users can program surveys in minutes and get results delivered in 24 hours or less. The new platform is led by former Discuss.io exec RJ Scott.
Insight Rabbit's online platform offers access to methodologies through a DIY interface (or as a DIFY - do it for you - service) to uncover brand and category insights and screen concepts; evaluate and optimize advertising; track ad performance, and measure brand equity. The solution is customizable with pre-set survey templates, and features an automated dashboard to share results.
Scott (pictured) joins as a Director from full-service insights consultancy KNow Research, where he worked as a consultant, prior to which he worked for online qual firm Discuss.io as Senior Research Solutions Executive. Earlier, he spent five years at 20|20 Research, latterly as Senior Qualitative Consultant.
Art Klein, Partner and co-President of MSW Research, comments: 'We've been serving our clients' needs in the advertising evaluation and tracking space for more than 50 years with best in class high-end consultancy. To address the recent uptick in demand for DIY solutions we're launching Insight Rabbit to cover that end of the spectrum as well. What distinguishes Insight Rabbit from the current crop of solutions is that our clients, new and old, don't have to settle because the new platform offers the same best in class, high quality, trusted methodologies as MSW in a fast, affordable, easy to use platform'.
Web sites: www.mswresearch.com and www.insightrabbit.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.