Ipsos has announced the Asia Pacific launch of its Creative|Labs, which use early communication research to encourage and guide 'bold and effective' creativity in advertising.
The Labs will sit within Ipsos' existing global Creative Excellence capability, and aim to help clients by accelerating creative development with same day insights; acting as the catalyst for how best to nurture ideas and take them forward; and inspire confidence in all stakeholders.
Ipsos Creative Excellence Global Leader, Shaun Dix says the launch reflects the global group's 'strong belief in leveraging the power of research 'early' to come up with best-in-class advertising that will help drive overall business performance'. APAC Regional Leader Gaurava Singh (pictured) comments: 'People are exposed to a multitude of content and there is a constant battle amongst brands to get attention and to deliver growth. Therefore, it is critical to invest time and effort 'early' in the creative development process. By bringing together Ipsos' creative thought leadership in the unique hot-house setting of Creative|Labs, I am confident we will make a significant impact to the quality of creative that come out of this rigorous, collaborative process'.
Web site: www.ipsos.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas.