In New York, consumer intelligence platform Suzy has hired Tanya Kolosova as Senior Vice President, Data and Insights.
Founded in 2017, Suzy helps connect brands directly with their target audiences, enabling organizations to target and retarget any consumer segment, and to ask questions and receive insights within minutes. According to the firm, powered by an on-demand network of more than a million users, clients typically receive 500 responses in less than 60 minutes.
Kolosova (pictured) joins from financial technology company ITG, where she served as SVP, Market Research and Analytics, leading development of the firm's web-based MR software platform. Prior to this, she was SVP, Research & Analytics at Interpublic Group (IPG), in charge of the development of a system for optimal ad allocation over TV networks, based on viewing behavior. Earlier, she worked for Nielsen as VP Analytics, with a focus on statistical methodologies and techniques for measuring online and TV ad campaigns; and she was a Principal Researcher at Yahoo!
In her new role, Kolosova will oversee all data analytics and statistical insights. CEO and founder Matt Britton comments: 'The rich insights into data and statistical analysis that Tanya is bringing to Suzy will take this company to the next level. We are thrilled to add her expertise and enthusiasm for actionable insights to our growing leadership team.'
Web site: www.asksuzy.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.