Dynata Launches Survey Participation Report

Dynata has released the first edition of a Global Trends Report, which benchmarks the environmental, societal and psychological attitudes that impact people's participation in research.

The firm, which was known until recently as Research Now SSI, conducted the new study through online interviews in the US, Canada, the UK, France, Germany, the Netherlands, Australia, China, and Japan in November 2018 and February 2019. Research covers device and web behavior, as well as media consumption, while also focussing on societal considerations including trust and privacy; and psychological factors, such as economic and financial sentiment. Participants were selected from across all Dynata's proprietary research panel assets, with the samples quota controlled to reflect the population on age, gender and region.

Melanie Courtright (pictured), EVP of Research Science and Data Strategy, comments: 'Every day, participants in market research studies make decisions about what data they will share, who they will share it with, and how they will share it, which impacts researchers' conclusions. As we design measurement approaches and interpret data sets, we need to heed such grounding trends to contextualize research and guide our approaches to engaging and understanding people'.

Dynata will conduct its research annually, and plans to update and expand it as needed in between the release of the yearly reports. The first report can be accessed at: goo.gl/XT4q1J .

Web site: www.dynata.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.