Maru/Matchbox Debuts Digital Media Measurement Tool

In North America, consumer intelligence firm Maru/Matchbox has launched a Digital Media Measurement solution, to help clients evaluate campaigns and understand how content, channels and brands interact to deliver effective communication.

The firm, which was formed when MARU Group acquired Vision Critical's North American Research Consulting division in 2016, says its new solution allows clients to understand how a digital campaign makes people think, feel and behave toward the brand; using a test/control design with digital tagging and measures of advertising effectiveness.

CEO Ged Parton (pictured) comments: 'The launch of our Digital Media Measurement solution is a key step in delivery against the Maru/Matchbox strategy: to add value to our clients, continuously leading the way in delivering research, insight and advisory services powered by cutting-edge technology and innovation'.

Web site: www.marumatchbox.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.