Former Flamingo Director Launches Zoetrope

David Burrows, former Board Director at consumer and cultural insight agency Flamingo, has set up his own consultancy, Zoetrope, offering cross-cultural human insight, to guide brand strategy, innovation and communications development.

Burrows (pictured) spent the past nearly 25 years at Flamingo, latterly as part of the senior leadership team, overseeing key strategic accounts and with responsibility for learning and development across a team of 80. Earlier, he was responsible for setting up Flamingo in Mumbai, where he served as CEO. He left the business in February.

According to Burrows, his new London-based firm Zoetrope expects to be handling briefs for insight and consulting in the UK and all over the world. Following his experience working across sub-Saharan Africa, India, Latin America and East Asia, a core part of the company's proposition will be to help clients navigate the complexities of emerging markets. In addition, the firm will work in partnership with a collaborative network of talent across the world; creating and building bespoke teams specifically suited to a given assignment.

Commenting on the launch, Burrows said: 'The emphasis on insight and strategy that is 'cross-cultural' is central to the Zoetrope proposition. I believe there is a real opportunity for agencies to go further in helping clients activate global strategies in ways that resonate with local cultures. And the local is becoming more important over time'.

Web site: www.zoetropestrategy.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.