4C and iQ's Teletrax Form TV Intelligence Network Kinetiq

In the US, big data and social media analytics company 4C has acquired an undisclosed stake in media intelligence and monitoring specialist iQ Media; and through the deal, the pair have merged to launch TV intelligence network, Kinetiq.

As part of this launch, iQ Media will be combined with 4C's TV and ad buying and measurement suite Teletrax, and Kinetiq's services will include the ability to track and evaluate all earned media coverage; and, using fingerprinting and watermarking capabilities, offer global insights regarding where, when and for how long content was broadcast. In addition, the new business will provide a unified understanding of how brand sponsorships are performing; and it can also activate ads on mobile devices and computers any time a brand is seen or heard on TV through signals sent to media buying platforms.

Kinetiq will operate globally, from US headquarters in Philadelphia, Pennsylvania and European headquarters in Eindhoven, Netherlands; and Kevin Kohn (pictured), CEO of iQ Media, will serve as the new business's CEO, with management from 4C and iQ Media completing the leadership team. Commenting on the launch, Kohn said: 'As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, Kinetiq is uniquely positioned to help quantify the true return on these investments. We are thrilled to join forces with the talented team operating Teletrax to make this a reality.'

Web sites: www.4Cinsights.com , www.iq.media and www.kinetiq.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.