In the US, consumer understanding specialist Curion has appointed Michael Garibaldi for a dual role, Chief Operating Officer and Chief Financial Officer.
Formed in 2017, through the merger of consumer product testing agency Q Research Solutions (QRS) and sensory methodology developer Tragon Corporation, Curion employs 'Quantitative Descriptive Analysis', a behavioral method where panel members use different senses to identify product similarities and differences. It also offers a Product Optimization (PROP) solution, using an interactive and experimental approach to determine which sensory and analytical measures predict product preferences. Earlier this year, the company launched eFive, a sensory and product insights platform for emerging brands, with testing facilities in Chicago, San Francisco, Dallas and New York City.
Garibaldi (pictured) joins after six years at shopper discovery platform Freeosk, where he served as VP and CFO, prior to which, he held senior roles at digital media ad agency Fuor, cell phone manufacturer Firefly Mobile, and staffing firm CPRI. In his new role, Garibaldi reunites with Curion CEO Sean Bisceglia, with whom Garibaldi had helped drive CPRI from a $4m to a $32m business prior to its acquisition by Aquent.
Commenting on the appointment, Bisceglia said: 'We're delighted to have Mike join our team. His strengths include both the ability to think and plan at the strategic level and to manage the day-to-day, tactical challenges of rapidly changing organizations. His experience and drive will help Curion as we introduce tools for emerging brands and grow our footprint.'
Web site: www.curioninsights.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.