London-based YouGov has expanded its Global Partnerships Programme with the addition of new members in Russia, Poland, Pakistan and Egypt. Additional partners are in development across the EMEA and APAC regions.
YouGov currently has 34 offices in 22 countries and more than seven million panel members in 42 countries. Its new programme provides affiliate partner agencies with access to YouGov's platforms, panels and industry expertise, while helping YouGov extend its brand to new markets where those partners are based.
Central to the affiliate partnership model is 'YouGov Cube', the company's proprietary database through which media owners, brands and agencies can analyse hundreds of thousands of data points about consumers' attitudes and behaviour. YouGov takes operational responsibility for building and maintaining its panel, which sits within the Cube, and affiliate partners can tap in to the panel data in order to grow their online businesses.
Stephan Shakespeare (pictured), CEO of the YouGov Group comments: 'Affiliate partners get unique access to the YouGov panel, technology platforms including the Cube, and a suite of data products. The programme connects affiliate partners with YouGov's developed infrastructure, assisting them to grow their business and expand their client base while establishing the YouGov brand locally. We are looking forward to working with our new partners across Russia, Poland, Pakistan and Egypt'.
Web site: www.yougov.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas.