In the US, enterprise survey software company SurveyGizmo has partnered with digital incentives and rewards platform Rybbon to help users increase response rates to surveys.
The Boulder, Colorado-based firm provides survey software to more than 15,000 customers in over 190 countries, with 50,000 new surveys created and 7.5 million responses collected every week. Participants will now have access to Rybbon's selection of rewards, which include e-gift cards, Virtual Visa and Virtual MasterCard, PayPal, and charitable donations; while survey administrators can automate rewards delivery and track results simultaneously for multiple survey projects, through one platform.
Toni Piwonka-Corle (pictured), SurveyGizmo's Head of Strategic Partnerships, says Rybbon's rewards management platform 'will provide SurveyGizmo users with an effective way to increase response rates to surveys'.
Web sites: www.surveygizmo.com and www.rybbon.net .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas.