Greenberg Strategy Adds Two to Leadership Team

In the US, research consultancy Greenberg Strategy has appointed Faith Markham as Vice President, Strategic Planning; while Laura Sigman joins in the newly created role of Director of Marketing.

Emeryville, California-based Greenberg offers qual and quant research, and uses what it calls a 'WholeHuman' approach combining 'emotional, rational and instinctual responses' to find the drivers of behavior and promote 'measurable, actionable business success'.

Markham, who is based in Raleigh-Durham, NC, joins with more than twenty years' market research and brand consulting experience, most recently from her role as Insights Director with brand consultancy The PARAGRAPH Project, before which she spent a decade with Omnicom's Hall & Partners. Sigman is based in Hoboken, NJ and has more than twenty years of B2B and B2C experience, most recently from Kantar's Lightspeed Research, where she was Marketing Director, Americas. Earlier, she was US Director of PR & Marketing for Hall & Partners.

Markham now reports to Iwan Thomis, Chief Strategy Officer; while Sigman reports to company President Kim Lundgren, who comments: 'Our entire organization strives for inclusion and diversity and that's also reflected in our leadership. Faith and Laura will add new perspectives and contribute to the breadth of our thinking, helping us to continually raise the bar for our partners. And given their experience, I know they'll be great mentors, too'.

Web site: www.greenberginc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.