Leger Hires Leader for Digital Division

In Canada, survey, marketing research and analytics firm Leger has appointed Luc Brousseau as Vice President of Leger Digital, which oversees divisions for Metrics and Communities.

Brousseau (pictured) joins after nearly twenty years running his own customer experience measurement and mystery shopping firm Lanla, which he founded in 2002. He also recently founded mobile app Wizper, which can read survey results, analyze them, and identify the priority of the actions to be taken in order to improve customer satisfaction and business profitability.

In his new role, Brousseau will lead the teams in charge of customer experience management and the new online community platform. Jean-Marc Léger, President of Leger, comments: 'Luc is the best consumer experience strategist in the country and will contribute to transforming consumer experience measurements into marketing intelligence and strategies'.

Web site: www.leger360.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.