In the UK, five independent consultants have come together to launch a new research group called Insight Leaders.
The group draws upon its founders' experience gained working on an array of projects in the UK and around the globe to offer services to support clients' brand, marketing and communications strategies. The team currently comprises Clive Ellis from Solaris Research, Pamela Green from Ichor Research, Kate Halliday from Puffin Research, Juliet Strachan from Windsoredge Research, and Brett Templeton from Plural Thinking. A further five members will be added by the end of the year, to expand the scope of consultancy expertise and experience available.
Strachan (pictured) explains: 'We all work as independent consultants, but join forces with other Insight Leaders when projects stretch beyond the capacity of individuals or brands. But it's not just pragmatism that brings Insight Leaders together - it's a shared philosophy about how to get the best out of consumer and business research, a philosophy that focuses on drawing out genuinely new insights, to provide meaningful and differentiating outputs that clients can act upon'.
Web site: www.insightleaders.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.