In the US, consumer intelligence company Quester has launched a service using Amazon's virtual assistant Alexa to conduct one-on-one interviews with consumers in households with smart speakers.
Des Moines, IA and Chicago-based Quester has developed a linguistically-trained, AI-backed software moderator, which imitates a human moderator and operates on the voice platform, engaging consumers in one-on-one conversations. The software moderator delivers open-ended questions, then processes and analyzes the respondent's language to deliver contextual follow-up questions. Using this technology, researchers can collect qualitative insights from hundreds, even thousands of consumers in a matter of days, with interviews then analyzed by Quester's team of linguistic analysts.
In partnership with packaged foods company Conagra Brands, Quester recently completed a pilot program in which the Alexa skill was used to talk to consumers in their homes about their food experiences. Tim Hoskins (pictured), Quester President, comments: 'Thanks to our forward-thinking partners at Conagra, we broke new ground with this project to become the first company to conduct consumer interviews utilizing an AI-backed moderator on a voice platform. Without a doubt, voice is the future of our industry. Quester was ahead of the times with our AI-backed moderator, and we're out in front once again with the introduction of this Alexa skill'.
The Quester Alexa skill can be accessed with the command: 'Alexa, open Quester Conversation'.
Web site: www.quester.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.