Daily Research News Online

The global MR industry's daily paper since 2000

Quester Adds Alexa Interview 'Skill'

May 21 2019

In the US, consumer intelligence company Quester has launched a service using Amazon's virtual assistant Alexa to conduct one-on-one interviews with consumers in households with smart speakers.

Tim HoskinsDes Moines, IA and Chicago-based Quester has developed a linguistically-trained, AI-backed software moderator, which imitates a human moderator and operates on the voice platform, engaging consumers in one-on-one conversations. The software moderator delivers open-ended questions, then processes and analyzes the respondent's language to deliver contextual follow-up questions. Using this technology, researchers can collect qualitative insights from hundreds, even thousands of consumers in a matter of days, with interviews then analyzed by Quester's team of linguistic analysts.

In partnership with packaged foods company Conagra Brands, Quester recently completed a pilot program in which the Alexa skill was used to talk to consumers in their homes about their food experiences. Tim Hoskins (pictured), Quester President, comments: 'Thanks to our forward-thinking partners at Conagra, we broke new ground with this project to become the first company to conduct consumer interviews utilizing an AI-backed moderator on a voice platform. Without a doubt, voice is the future of our industry. Quester was ahead of the times with our AI-backed moderator, and we're out in front once again with the introduction of this Alexa skill'.

The Quester Alexa skill can be accessed with the command: 'Alexa, open Quester Conversation'.

Web site: www.quester.com .

All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.

Select a region below...
View all recent news
for UK
UK
USA
View all recent news
for USA
View all recent news
for Asia
Asia
Australia
View all recent news
for Australia

REGISTER FOR NEWS EMAILS

To receive (free) news headlines by email, please register online