TiVo Adds Kantar / Drawbridge Stats to TV Viewership Data

In the US, DVR and TV tech and audience insights provider TiVo has expanded its TV Viewership Data product to include Kantar ad occurrences data and Drawbridge's Identity Graph and demographic attributes.

TiVo's TV Viewership Data provides a dataset of 3.1 million active households, pulled from its set-top boxes and updated daily. It will now offer demographic attributes through the company's relationship with its partners, enabling advertisers to supplement anonymous household viewing data with additional insights around consumer preferences and behavior, while providing contextual audience insights to connect advertisers with their target audiences.

The Kantar ad data will enable clients to understand both programming viewing as well as ad viewing across millions of US households; while the Drawbridge Identity Graph enables clients to link viewership data with associated mobile ad identifiers across pay-TV, OTT, and digital platforms. Ben Maughan (pictured), TiVo's VP Business Development and Data Product Management, comments: 'Household-level TV data is becoming more attractive as the advertising and media industries look to connect consumer touchpoints across screens, platforms, and campaigns across the TV ecosystem. TiVo's unique TV Viewership Data has been a leading innovator in the space and is constantly evolving into a more robust offering.'

Web sites: www.tivo.com , www.kantar.com and www.drawbridge.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.