Unmetric Launches Engagement Analysis Tool for Images

New York-based social media intelligence firm Unmetric has launched image analytics capabilities that enable digital marketers to identify the most engaging objects and colors in images that they, or other brands, post on social media.

Unmetric tracks and analyses the online behavior of 100,000 brands segmented across more than 30 sectors, for social media channels including Twitter, Facebook, Pinterest, YouTube, LinkedIn and Instagram. Brands use the platform to benchmark their social media presence and investment against competitors.

Using the new solution, marketers can search social media content based on dominant colors and/or objects used within images posted by brands around a particular topic or event, with results filtered by industry and geography. According to the firm, these insights will enable brands to make decisions about the use of specific object tags and colors to engage better with fans.

CEO Lux Narayan (pictured) comments: 'Visuals are the new language of consumers, and brands require deeper more granular insights into the images that evoke a positive response from fans and followers. With our new image analytics, marketers can better understand the elements that make visual content memorable, engaging, and shareable - all with the intuitive data visualization and reporting they're already used to with the Unmetric platform'.

Web site: www.unmetric.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.