DigitalMR Launches Social Media Report for Banks

London-based agency DigitalMR has launched a monthly social media intelligence report for the banking sector.

Founded in 2010, DigitalMR offers proprietary solutions for social media intelligence and DIY private online communities - listening247 and communities247 respectively. The company specialises in using artificial intelligence for text and image analytics, and the integration of social media, survey and sales data.

The new report will be updated each month with posts from Twitter, blogs, forums, news, videos, reviews and other public online sources. Social media posts are annotated with sentiment towards the banks involved and the topics of online conversations - such as ESG (environmental social governance), scandals, financial events etc - to enable banks to benchmark themselves against competitors using DigitalMR's composite index for social media sentiment. Languages covered include English, Spanish and Chinese.

CEO Michalis Michael (pictured) comments: 'We took a decision to provide this as a monthly syndicated report to enable the banks that do not have a lot of experience with social media intelligence yet to test the waters without breaking the bank (pun intended). For others who already appreciate the value of social media intelligence, we will provide customised reporting to help them with digital advertising campaign evaluation, sales lead generation, finding and engaging micro-influencers and many other use cases'.

Web site: www.digital-mr.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.