Ipsos has promoted Joseph DeVeny to lead its US Innovation Practice, overseeing a team of nearly 100 across the region.
This team uses Ipsos' innovation frameworks, along with behavioral and neuroscience techniques, to guide clients from the earliest stages of ideation through to the development of fully-fledged products and services. DeVeny began his career in Russia at media research firm COMCON, acquired by Synovate (itself acquired by Ipsos). He moved to New York City with Ipsos in 2011 as a Senior Account Manager, then served as VP leading a dedicated team of researchers serving CPG clients, and more recently as SVP and Team Lead.
Commenting on the appointment, Pierre Le Manh, CEO of Ipsos in North America, said: 'Joseph is an inventive leader who consistently imbues his work and teams with a business-centric and consultative approach to innovation that clients value deeply. His ability to draw from a range of sciences and techniques, paired with his deep-seated knowledge and experience, make him a great leader for this growing team'.
Web site: www.ipsos.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.