FlexMR 'Empowers' Embedding and Promotion of Insight
June 24 2019
British-based tech-led insight agency FlexMR has launched a line of 'Empowerment services' to help research teams embed and promote the role of insights across departments, through methods including the development of bespoke, branded research playbooks.
The suite is available immediately, and an enhanced version will be rolled out during the remainder of 2019.
Specific goals of the services are:
- Collaboration Programmes - bridging the gap between insight departments and the wider organisation, including the publishing of 'playbooks' to 'educate and excite decision makers', and the delivery of bespoke workshops;
- Close Connection Programmes - creating frameworks and materials that help insight teams take control of an internal agency approach; and
- tailored Activation Programmes looking to develop skills in building research teams, running action oriented projects, activating insight and nurturing customer centric cultures.
The playbooks are the result of in-depth consultancy with senior stakeholders, and take a top-down approach to demonstrating how individual research tasks contribute to wider cross-functional projects and, ultimately, achieving key business objectives.
CEO Paul Hudson says the 'Empowerment services' will help clients 'build great teams, sell the ROI of their work and become integral to commercial decision making'.Head of Research and Insight Amy Greenwood comments: 'We understand the frustration that our clients feel and are often having conversations around stakeholder engagement, internal branding, team structure and education. With empowerment services, we're now able to begin a consultative relationship and start solving the root causes of these frustrations'.
The company, which last September
launched an integrated platform called InsightHub, bringing together its range of existing research tools and services, is online at
www.flexmr.net .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
