Deloitte's Heat Opens Social Media Trend Analysis Arm

Management consultancy Deloitte has announced that its creative agency Heat has launched a division called Heat AI, using machine learning to uncover online social media trends and conversations.

Heat AI's patented proprietary technology analyzes 100 million posts per day from 50,000 sources, including social media, news sites and blogs. Every half hour, the platform executes a million predictions to identify the trends and keywords that will increase engagement. According to Deloitte, the insight from Heat AI allows agencies to align brands with 'cultural moments', helping with audience targeting, expanding social media engagement and click-through rates, and creating net new audiences.

Jocelyn Lee (pictured), co-Head of Heat AI and specialist leader at Deloitte Consulting, comments: 'Heat AI's proprietary technology allows us to develop real-time content based on predictive insights, delivering emotionally resonant and culturally relevant content, while unleashing the power of surprise to break through an increasingly crowded landscape. This allows our clients to be at the forefront of trending conversations and connect with the right audiences at the right time'.

Web site: www.deloitte.com and www.thisisheat.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.