In the US, digital marketing and performance analytics specialist TapClicks has acquired SaaS-based competitive intelligence solutions provider iSpionage, for an undisclosed sum.
San Jose, California-based iSpionage specializes in landing page surveillance, web site monitoring and competitive keyword research for advertising, search marketing and SEO. The firm also provides access to a database of PPC and SEO keyword data from Google, Bing and Yahoo, including 61 million keywords, 260 million ad copy variations, and 53 million domains that provide deep competitive intelligence.
In conjunction with the acquisition, iSpionage has launched an SEO rank tracking feature called SEO Watch, which allows users to drill into the specific keywords and page content, and obtain up-to-date ranking data from more than 130 countries, with data down to the local level. It also helps highlights gaps in SEO content strategy, while learning what competitors are doing to score top positions.
As part of the deal, iSpionage founder and CEO Leon Krishnayana has joined TapClicks as Director of Product Marketing. Babak Hedayati, CEO of TapClicks, comments: 'TapClicks' vision is for a completely unified platform where data integration between solutions is seamless and ease-of-use is paramount. iSpionage's competitive intelligence solutions, in combination with our proprietary machine learning capabilities, will enable the TapClicks recommendation engine to draw data comparisons beyond any other analytics and intelligence providers'.
Web sites: www.tapclicks.com and www.ispionage.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.