H Code Opens Intelligence Center

US Hispanic consumer-targeted ad platform H Code has launched an 'Intelligence Center', providing brands with access to proprietary data collected from the company's 32 million monthly users and 5,000 English and Spanish-language panelists.

H Code was formed to better connect brands and advertisers with US Hispanics online (known as Latinx). It reaches this audience by bringing together targetable data with appropriate inventory and creative. The new H Code Intelligence Center allows clients to gather insights directly from the Hispanic population they are targeting. The panel can be segmented based on a client's specific target audience and insights can also be used to inform ad campaigns, product launches, research and development, positioning, marketing materials and content. Insights derived from the Intelligence Center will also inform H Code's core products.

Company founder and CEO Parker Morse (pictured) comments: 'H Code understands the Latinx audience better than anyone, and our Intelligence Panel extends that insight to our advertisers. This deep knowledge, combined with tailored insights from our new Intelligence Center, will enable us and our clients to design and deliver meaningful, culturally-relevant strategies to target, reach, and influence the most powerful, fastest-growing consumer in America'.

Web site: www.hcodemedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.