US Ad Tech Firm Jinglz Launches 'CampaignTester'

In the US, ad technology company Jinglz is launching an artificial intelligence-driven audience insights platform called CampaignTester, allowing marketers to test and measure the emotional reactions of audiences at scale.

The new tool can be used for A/B testing media campaigns, delivering data on how engaging a particular campaign is and what emotions it elicits. A marketer uploads a video to the CampaignTester platform, adds a list of recipient testers, and has the option to offer an incentive to encourage viewers to engage with the uploaded content through a mobile app.

Once videos are viewed, marketers can review a summary of the test results on a dashboard, and download data including second-by-second emotional responses - showing at what point a specific emotion - sadness, happiness, or anger, for example - occurred in the individual viewer.

CEO Aaron Itzkowitz (pictured) comments: 'We're excited to be launching a tool that empowers marketers to test content quickly and effectively. We've had a vision for how technology could positively impact marketing and change how content reaches audience en masse for years, so it's thrilling to be so close to unveiling CampaignTester'.

Web site: www.jinglzinc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.