Quotient Launches Shopper Segment Targeting Tool

Digital media analytics specialist Quotient has launched a solution giving consumer packaged goods (CPG) brands consumer purchase history and intent data, from which to build targetable shopper segments for use in digital advertising.

Quotient, which has offices across the US and in Bangalore, Paris and London, offers a proprietary measurement solution and exclusive shopper data to deliver personalized digital coupons and ads to millions of shoppers each day based on online behavior and engagement data. Yesterday it was announced that its purchase intelligence will be integrated with Nielsen's audience and performance measurement solutions, to create a new omni-channel data set.

The new Quotient Audiences solution uses item-level purchase data (off-line and online) from about 400 million transactions per month captured though the company's retail partnerships, combined with purchase intent data from tens of millions of consumers through its own digital coupon platform. The solution then merges and deploys these CPG category and brand-level purchase signals with data science within the Quotient Audience Cloud to produce targetable audience insights.

CEO Mir Aamir (pictured) comments: 'CPGs are under pressure to make their marketing work more effectively to drive measurable sales, and we're playing a leading role in providing the data and technology solutions that can best enable this to happen'.

Web site: www.quotient.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.